The Hip Grip™ cup sleeve was created by Erica Conlan and Nellie Allnutt of Seattle start-up Allie Walker Designs (AWD). It is the first in a series of upcoming consumer products that combine fashion and function in a way that makes sense. Nellie and Erica are two moms whom carry a strong sense of stewardship for our children and the earth they will inherit. As women, Erica and Nellie acknowledge the importance of surrounding oneself with quality items that are beautiful and make you feel good. At Allie Walker Designs, products serve a useful function in a beautiful way and ideally create opportunities to re-use rather than dispose.